Take A Stand!
Cyberbullying Rhetoric Misses The Mark 
 
 
Bullying as True Drama
By DANAH BOYD and ALICE MARWICK
Published: September 22, 2011    
THE suicide of Jamey Rodemeyer, the 14-year-old boy from western New 
York who killed himself last Sunday after being tormented by his 
classmates for being gay, is appalling. His story is a classic case of 
bullying: he was aggressively and repeatedly victimized. Horrific 
episodes like this have sparked conversations about cyberbullying and 
created immense pressure on regulators and educators to do something, 
anything, to make it stop. Yet in the rush to find a solution, adults 
are failing to recognize how their conversations about bullying are 
often misaligned with youth narratives. Adults need to start paying 
attention to the language of youth if they want antibullying 
interventions to succeed.
      
Jamey recognized that he was being bullied and asked explicitly for 
help, but this is not always the case. Many teenagers who are bullied 
can’t emotionally afford to identify as victims, and young people who 
bully others rarely see themselves as perpetrators. For a teenager to 
recognize herself or himself in the adult language of bullying carries 
social and psychological costs. It requires acknowledging oneself as 
either powerless or abusive.        
In our research over a number of years, we have interviewed and observed
 teenagers across the United States. Given the public interest in 
cyberbullying, we asked young people about it, only to be continually 
rebuffed. Teenagers repeatedly told us that bullying was something that 
happened only in elementary or middle school. “There’s no bullying at 
this school” was a regular refrain.
This didn’t mesh with our observations, so we struggled to understand 
the disconnect. While teenagers denounced bullying, they — especially 
girls — would describe a host of interpersonal conflicts playing out in 
their lives as “drama.”
At first, we thought drama was simply an umbrella term, referring to 
varying forms of bullying, joking around, minor skirmishes between 
friends, breakups and makeups, and gossip. We thought teenagers viewed 
bullying as a form of drama. But we realized the two are quite distinct.
 Drama was not a show for us, but rather a protective mechanism for 
them.
Teenagers say drama when they want to diminish the importance of 
something. Repeatedly, teenagers would refer to something as “just 
stupid drama,” “something girls do,” or “so high school.” We learned 
that drama can be fun and entertaining; it can be serious or totally 
ridiculous; it can be a way to get attention or feel validated. But 
mostly we learned that young people use the term drama because it is 
empowering.
Dismissing a conflict that’s really hurting their feelings as drama lets
 teenagers demonstrate that they don’t care about such petty concerns. 
They can save face while feeling superior to those tormenting them by 
dismissing them as desperate for attention. Or, if they’re the 
instigators, the word drama lets teenagers feel that they’re 
participating in something innocuous or even funny, rather than having 
to admit that they’ve hurt someone’s feelings. Drama allows them to 
distance themselves from painful situations.
Adults want to help teenagers recognize the hurt that is taking place, 
which often means owning up to victimhood. But this can have serious 
consequences. To recognize oneself as a victim — or perpetrator — 
requires serious emotional, psychological and social support, an 
infrastructure unavailable to many teenagers. And when teenagers like 
Jamey do ask for help, they’re often let down. Not only are many adults 
ill-equipped to help teenagers do the psychological work necessary, but 
teenagers’ social position often requires them to continue facing the 
same social scene day after day.
Like Jamey, there are young people who identify as victims of bullying. 
But many youths engaged in practices that adults label bullying do not 
name them as such. Teenagers want to see themselves as in control of 
their own lives; their reputations are important. Admitting that they’re
 being bullied, or worse, that they are bullies, slots them into a 
narrative that’s disempowering and makes them feel weak and childish.
Antibullying efforts cannot be successful if they make teenagers feel 
victimized without providing them the support to go from a position of 
victimization to one of empowerment. When teenagers acknowledge that 
they’re being bullied, adults need to provide programs similar to those 
that help victims of abuse. And they must recognize that emotional 
recovery is a long and difficult process.
But if the goal is to intervene at the moment of victimization, the 
focus should be to work within teenagers’ cultural frame, encourage 
empathy and help young people understand when and where drama has 
serious consequences. Interventions must focus on positive concepts like
 healthy relationships and digital citizenship rather than starting with
 the negative framing of bullying. The key is to help young people feel 
independently strong, confident and capable without first requiring them
 to see themselves as either an oppressed person or an oppressor.
	
Danah Boyd is a senior researcher at Microsoft Research and a 
research assistant professor at New York University. Alice Marwick is a 
postdoctoral researcher at Microsoft Research and a research affiliate 
at Harvard University.